What Sproutsocial shipped in 2026

How to start selling with YouTube Shopping and turn viewers into customers

YouTube Shopping, an e-commerce affiliate program, now enables over 500,000 creators and brands to sell products directly within videos via product tagging, storefronts, and Shopify integrations. Elig…

Master the art of social media reporting (downloadable template)

Sprout Social published a comprehensive guide on social media reporting, emphasizing the importance of transforming raw metrics into actionable insights. The post highlights their suite of reporting t…

What is social media management? Everything you need to know

Explore resources to improve your social media ROI

21 best social media scheduling tools for your brand in 2026

Sprout Social Alternatives & Competitors for 2026

Business reputation management guide: Strategy, tools and the Sprout Social advantage

120+ Must-know social media marketing statistics for 2026

Why brands need human-generated content ecosystems

Sprout Social highlights a shift toward human-generated content as consumers and Gen Z audiences reject AI-sloppiness, with 50% willing to unfollow accounts posting AI content. The article argues for …

The power of social commerce in the UK: Growth opportunities in 2026

UK social commerce is transitioning from basic native storefronts to AI-driven predictive selling, where transactions occur seamlessly within feeds. The market is valued at over £24B, projected to rea…

A complete guide to social media content batching in 2026

Breaking social out of the marketing silo

Optimize your customer experience with AI-powered solutions

Accelerate your brand growth with smarter content planning

Sprout Social introduced AI-powered caption suggestions, Optimal Send Times (using 16 weeks of audience data for 60% reach lifts), and Social Commerce features to drive traffic and sales. The platform…

Quantify the impact of your social media performance—in seconds

Prove your social media ROI with customized data

Sprout Social introduced Premium Analytics, enabling teams to create custom reports tailored to business goals, with AI-driven insights for rapid performance analysis. Features include widget-level su…

Fuel business growth with AI-driven customer & competitor insights

Sprout Social introduced AI-powered enhancements to its social media listening tool, enabling brands to process billions of data points rapidly, build sophisticated queries without boolean knowledge, …

Multiply your ROI with creator-led marketing using an all-in-one platform

Expand your social media reach and offset awareness spend

Sprout Social introduced an updated Employee Advocacy feature enabling employees to share pre-approved brand content with one click, while providing compliance controls and impact measurement. Custome…

Transform social data into anAI-poweredgrowth engine

Sprout Social introduced Sprout AI, an AI-powered platform that converts billions of social messages into actionable insights and automates routine tasks. The system, led by 'Trellis,' integrates acro…