Sproutsocial
49 tracked updates · May 2026
11 content pieces·6 feature updates·1 new integrations
Browse other months from Sproutsocial
YouTube Shopping, an e-commerce affiliate program, now enables over 500,000 creators and brands to sell products directly within videos via product tagging, storefronts, and Shopify integrations. Elig…
Sprout Social published a comprehensive guide on social media reporting, emphasizing the importance of transforming raw metrics into actionable insights. The post highlights their suite of reporting t…
Sprout Social highlights a shift toward human-generated content as consumers and Gen Z audiences reject AI-sloppiness, with 50% willing to unfollow accounts posting AI content. The article argues for …
UK social commerce is transitioning from basic native storefronts to AI-driven predictive selling, where transactions occur seamlessly within feeds. The market is valued at over £24B, projected to rea…
Sprout Social introduced AI-powered caption suggestions, Optimal Send Times (using 16 weeks of audience data for 60% reach lifts), and Social Commerce features to drive traffic and sales. The platform…
Sprout Social introduced Premium Analytics, enabling teams to create custom reports tailored to business goals, with AI-driven insights for rapid performance analysis. Features include widget-level su…
Sprout Social introduced AI-powered enhancements to its social media listening tool, enabling brands to process billions of data points rapidly, build sophisticated queries without boolean knowledge, …
Sprout Social introduced an updated Employee Advocacy feature enabling employees to share pre-approved brand content with one click, while providing compliance controls and impact measurement. Custome…
Sprout Social introduced Sprout AI, an AI-powered platform that converts billions of social messages into actionable insights and automates routine tasks. The system, led by 'Trellis,' integrates acro…
Sprout Social’s guide emphasizes social media as a revenue driver for small businesses in 2026, detailing platform-specific strategies for Instagram, TikTok, and Facebook. It highlights the need for a…
Sprout Social published a guide explaining how brands can strategically use Facebook’s link-in-bio feature to drive traffic, conversions, and business goals. The post details setup, best practices, tr…
Sprout Social advocates for 'intelligent customer care,' leveraging AI and social intelligence to proactively address customer issues before they escalate. The approach uses real-time sentiment analys…
Sprout Social introduced Essentials, a $79/seat monthly plan for small teams, replacing native social tools with a unified platform for publishing, scheduling, and reporting. Features include centrali…
Sprout Social released a comprehensive guide on creating a social media calendar, emphasizing strategic planning, cross-platform alignment, and team collaboration. The post highlights benefits like ti…
Sprout Social updated its comprehensive guide to social media video specifications for Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Pinterest, and Snapchat as of August 28, 2025. The guide inclu…
Sprout Social’s guide highlights the growing role of AI in marketing, emphasizing social intelligence, real-time responsiveness, and ethical AI use. It notes 86% of users will increase social media ti…
Pinterest is positioned as a high-intent, unbranded search platform where 70% of users engage with brand content weekly, rising to 78% for Gen Z. The guide emphasizes Pinterest’s role in social commer…
AI is transforming marketing by automating tasks, enabling real-time personalization, and improving predictive analytics. Brands like Netflix, Nike, and Salesforce use AI for recommendations, conversa…
AI sentiment analysis uses advanced NLP and machine learning to interpret emotions, sarcasm, and context in customer conversations, outperforming older rule-based tools. It provides real-time insights…
Social commerce is transforming social media into a direct sales channel, with platforms like TikTok, Instagram, and Facebook enabling in-app purchases. Meta’s shift away from native checkout in Septe…
Sprout Social’s guide compares agency, freelancer, and software-based social media packages for small businesses, detailing costs, deliverables, and expected ROI at different budget levels. It highlig…
Sprout Social argues that social intelligence—moving beyond social listening—is critical for competitive advantage by 2026. It details a five-step plan: closing the feedback loop between practitioners…
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