Meltwater’s GenAI Lens tracked 5.35M LLM citations across eight major models, revealing model-specific citation behaviors. Earned media grew to 39.5% of citations, while YouTube became a top source fo…
Meltwater’s research found LinkedIn and Reddit dominate AI-generated answers in B2B categories, with LinkedIn cited in 14 of 16 business verticals. AI systems prioritize specific, firsthand UGC over p…
Meltwater will host its 'Summit on Tour: Sydney' event on May 21, 2026, at Saltbox in Redfern, Sydney, from 12pm to 6pm. The event targets PR, communications, social media, and marketing professionals…
Meltwater’s first Sydney stop of the Summit on Tour event series takes place tomorrow at The EVE Hotel in Redfern. Attendees can use the Summit app to plan schedules, explore innovations, and network,…